The media landscape has changed. However, it’s not just the 24-hour news cycle or online communities and publications vying for clicks against content giants, like Facebook. Today, the most competitive media companies lead the market by deeply engaging their readers (or users) across web and mobile platforms. It’s become clear that the lifeblood behind growing subscriptions, users, and success is data.
For our September Office Hours, Mixpanel brings together New York City’s sharpest product innovators in the media industry. Heather Savatta, Ad Product Strategy & Solutions, Vox Media, Inc., Amanda Yang, Director of Data, Analytics & Technology, New York Magazine, and Zoe Soon, Senior Product Manager, Business Insider discuss how exactly they’ve reimagined their publications to become products, and the benefits of experimenting with data.
There might not be a silver bullet to building viral readership. However, what these experts do possess is the insight in getting the right content in front of the right people at the right time, through end-to-end analytics.